On June 16, 2023, Hiwinworld (Shanghai) Consulting Management Co., Ltd. (referred to as “Hiwinworld”) held a press conference for its establishment in Shanghai. The company is jointly invested by Bondex Supply Chain Management Co., Ltd. and Yingke Enterprise Services (Shanghai) Consulting Management Co., Ltd. Main leaders on both sides and guests attended the press conference, including Tang Hai, Chairman, Wang Xiping, Vice Chairman, Li Qing, Vice President, and Ma Quanxin, Chief Advisor of Bondex; Mei Yaping, Chairman, Ye Xiaopei, President, Chen Lixing, Executive Director, Huang Rong, Vice President of Yingke Global; and Yin Ruyang, Chairman of Qidong Packaging Technology Suzhou Co., Ltd.
In response to the call of the national “Belt and Road” initiative, Chinese enterprises have made continuous progress in “going global”. Southeast Asia, with its rich labor resources and foreign economic policy support from governments, is attracting more and more enterprises as one of the most important "going global" destinations. In this context, after preliminary research and discussion, as well as joint field visits to Southeast Asia, Bondex and Yingke Global have reached a consensus to establish a strategic cooperation relationship on a global scale. The establishment of Hiwinworld is the starting point for deep cooperation between the two sides.
Bondex is committed to providing “end-to-end” one-stop logistics solutions for Chinese enterprises, and providing diversified supply chain logistics services for Chinese brands and Chinese manufacturing to go global; Yingke Global mainly provides comprehensive and one-stop services for Chinese enterprises' cross-border investment and operation. The joint venture established by both sides will focus on professional consulting service on “cross-border investment promotion, site selection, business inspection, and commercial property transactions”. It is a highly valuable service industry that aligns with the Chinese enterprises "going global" strategy and global industrial layout with huge market size and numerous opportunities.
General Manager Liu Xiaojun of Hiwinworld introduced the business model and 2023 work goals of Hiwinworld. This year, the company's main business will focus on cross-border product inspection, upgrading park investment, recruiting Hiwinworld members, and promoting shareholder attraction. Hiwinworld's first member enterprise, Qidong Packaging Technology Suzhou Co., Ltd. (referred to as “Qidong”), signed a cooperation agreement with Hiwinworld. Chairman of Qidong, Mr. Yin, expressed great anticipation for future cooperation. Bondex and Yingke Global have their own core competitiveness in their respective fields, and a strong alliance between them will give the new company more confidence.
After its establishment, Hiwinworld will rely on professional consulting services and supply chain logistics solutions to connect all parties. With the joint efforts of the joint venture parties, it will create a Chinese enterprise overseas platform to support the flourishing development and prosperity of overseas enterprises.